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Optimize Applications Release Management

Build trust by right-sizing your process using appropriate governance.

  • The business demands high service and IT needs to respond. Rapid customer response through efficient release and deployment is critical to maintain high business satisfaction.
  • The lack of process ownership leads to chaotic and uncoordinated releases, resulting in costly rework and poor hand-offs.
  • IT emphasizes tools but release tools and technologies alone will not fix the problem. Tools are integrated into the processes they support – if the process challenges aren’t addressed first, then the tool won’t help.
  • Releases are traditionally executed in silos with limited communication across the entire release pipeline. Culturally, there is little motivation for cross-functional collaboration and holistic process optimization.

Our Advice

Critical Insight

  • Release management is not solely driven by tools. It is about delivering high quality releases on time through accountability and governance aided by the support of tools.
  • Release management is independent of your software development lifecycle (SDLC). Release management practices sit as an agnostic umbrella over your chosen development methodology.
  • Ownership of the entire process is vital. Release managers ensure standards are upheld and the pipeline operates efficiently.

Impact and Result

  • Acquire release management ownership. Ensure there is appropriate accountability for speed and quality of the releases passing through the entire pipeline. A release manager has oversight over the entire release process and facilitates the necessary communication between business stakeholders and various IT roles.
  • Instill holistic thinking. Release management includes all steps required to push release and change requests to production along with the hand-off to Operations and Support. Increase the transparency and visibility of the entire pipeline to ensure local optimizations do not generate bottlenecks in other areas.
  • Standardize and lay a strong release management foundation. Optimize the key areas where you are experiencing the most pain and continually improve.

Optimize Applications Release Management Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should optimize release management, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

1. Review your release management objectives

Assess the current state and define the drivers behind your release management optimizations.

2. Standardize release management

Design your release processes, program framework, and release change management standards, and define your release management team.

3. Roll out release management enhancements

Create an optimization roadmap that fits your context.

Member Testimonials

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.


Overall Impact


Average $ Saved


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$ Saved

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Lee County Clerk of Courts

Guided Implementation




I like the personal interaction between Hans and I. The value of this exercises will GREATLY enhance what I'm trying to do as an Innovative Applic... Read More

Shared Services Canada





The best part was having access to an experienced and professional resource in addition to the wealth of knowledge and material made available to u... Read More


Guided Implementation




I really appreciated having someone review our current process and provide recommendations. It was nice to be able to bounce ideas off someone who... Read More

Omaha Public Power District

Guided Implementation




City of Virginia Beach

Guided Implementation




Elections Canada





Ovivo Water

Guided Implementation




Delta Dental Washington

Guided Implementation




The outputs were geared towards enterprises as opposed to small teams/lightweight processes

Workshop: Optimize Applications Release Management

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Review Your Release Management Objectives

The Purpose

  • Reveal the motivators behind the optimization of release management.
  • Identify the root causes of current release issues and challenges.

Key Benefits Achieved

  • Ensure business alignment of optimization efforts.
  • Firm grasp of why teams are facing release issues and the impacts they have on the organization.




Identify the objectives for application release.

  • Release management business objectives and technical drivers

Conduct a current state assessment of release practices.

  • Current state assessment of release processes, communication flows, and tools and technologies

Module 2: Standardize Release Management

The Purpose

  • Alleviate current release issues and challenges with best practices.
  • Standardize a core set of processes, tools, and roles & responsibilities to achieve consistency, cadence, and transparency.

Key Benefits Achieved

  • Repeatable execution of the same set of processes to increase the predictability of release delivery.
  • Defined ownership of release management.
  • Adaptable and flexible release management practices to changing business and technical environments.




Strengthen your release process.

  • Processes accommodating each release type and approach the team is required to complete

Coordinate releases with a program framework.

  • Release calendars and program framework

Manage release issues with change management practices.

  • Release change management process

Define your release management team.

  • Defined responsibilities and accountabilities of release manager and release management team

Module 3: Roll Out Release Management Enhancements

The Purpose

  • Define metrics to validate release management improvements.
  • Identify the degree of oversight and involvement of the release management team.
  • Prioritize optimization roadmap against business needs and effort.

Key Benefits Achieved

  • Easy-to-gather metrics to measure success that can be communicated to stakeholders.
  • Understanding of how involved release management teams are in enforcing release management standards.
  • Practical and achievable optimization roadmap.




Define your release management metrics.

  • List of metrics to gauge success

Ensure adherence to standards.

  • Oversight and reporting structure of release management team

Create your optimization roadmap.

  • Release management optimization roadmap
Optimize Applications Release Management preview picture

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.


Overall Impact

Average $ Saved

Average Days Saved

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.

Read what our members are saying

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Speak With An Analyst

Get the help you need in this 3-phase advisory process. You'll receive 6 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: Review your release management objectives
  • Call 1: Align business objectives with technical objectives using release management.
  • Call 2: Discuss root-cause issues of current state release management roles, communication, processes, and tools.

Guided Implementation 2: Standardize release management
  • Call 1: Discuss release management target state program framework, team, process, and tools.
  • Call 2: Validate the adaptability and flexibility of the target state.

Guided Implementation 3: Roll out release management enhancements
  • Call 1: Review your release management enhancement roll-out plan and metrics to gauge success.
  • Call 2: Review your approach to govern and manage your release management practices.


Andrew Kum-Seun

Altaz Valani


  • Paul Dowman, Founder, OK GROW!
  • Michael Yokota, Founder, Made with Magnolia
  • Ken Piddington, Chief Information Officer and Executive Advisor, MRE Consulting
  • Emilio Chemali, Director of Strategic Business Intelligence and DevOps, MRE Consulting
  • Ben Palacio, Information Systems Analyst, County of Nevada
  • Doug Birgfield, Senior Partner, Agile Wave
  • Alan Page, Principal Software Development Engineer, Microsoft
  • Erik Bjerkelund, Manager of Application Services, Corix
  • Cecil Newton, Director of Systems Development and Infrastructure, San Francisco Health Plan
  • Kenneth Brown, Quality Assurance Manager, Highlights for Children Inc.
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