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Modernize Lottery Channels Through iLottery Selection

Leverage iLottery to modernize lottery channels, allowing your organization to reach more players and drive more revenue.

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  • Your lottery is having difficulty growing the organization’s revenue and is pursuing an iLottery initiative.
  • Your lottery cannot learn about the player journey solely through player-retail transactions, making it difficult to personalize the player experience and increase customer acquisition and retention.
  • COVID-19 has affected retail lottery sales and has accelerated the change in consumer behaviors.
  • With greater competition from the broader gaming industry in terms of digital convenience, game products, and player experience, collision is a real cause for concern for lottery if its traditional methods do not evolve.

Our Advice

Critical Insight

  • It is not enough to simply approve and implement iLottery; rather, the process needs to include and provide for the modernization and future-proofing of all lottery channels and revenues. With a long-term vendor contract on the table, ensure that your organization is equipped to tackle tomorrow’s challenges today.

Impact and Result

  • Determine the health of your current operations and processes as the first step towards your iLottery implementation.
  • Ensure your organization has examined potential risks and considerations when executing iLottery and has identified manageable solutions to conquer these hurdles.
  • Select an iLottery vendor and strategy that will be well received by the organization and your stakeholders: players, retailers, and legislators.

Modernize Lottery Channels Through iLottery Selection Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should implement an iLottery vendor selection strategy, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

1. Assess the current state

Realize the need for modernizing your current systems and processes before implementing your iLottery solution.

2. Identify risks and considerations

Determine the risks and considerations involved with iLottery by analyzing the expectations and roles of your four major stakeholders: legislators, players, retailers, and your iLottery vendor.

3. Analyze iLottery vendors

Evaluate the vendors in the iLottery space and develop your RFP before ultimately selecting your long-term partner.

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Workshop: Modernize Lottery Channels Through iLottery Selection

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Assess the Current State

The Purpose

Identify, measure, and solve current inefficiencies before implementing an system.

Key Benefits Achieved

With a solid understanding of your current state, your lottery can modernize its operations before adding iLottery. Use these lessons learned to build requirements for your iLottery RFP.




Bring together your iLottery Working Group.

  • Formalized iLottery Working Group

Identify applicable regulations.

  • Applicable regulations documented

Gauge technical debt.

  • A list of technical debt and its impact

Measure technical debt.

Module 2: Assess the Current State (Cont'd.)

The Purpose

Identify, measure, and solve current inefficiencies before implementing an system.

Key Benefits Achieved

Gain an understanding of how your incumbent vendor’s performance stacks up against your expectations and use it to inform requirements for your iLottery RFP.




Evaluate your incumbent vendor’s performance.

  • Completed evaluation of incumbent vendor’s performance

Determine the outsourcing model for your iLottery system.

  • Chosen outsourcing service model

Module 3: Align With Key Stakeholders

The Purpose

Understand the roles your key stakeholders play in an iLottery program.

Key Benefits Achieved

Spend less time on requirements gathering and build RFP requirements that are related to stakeholder expectations and needs and that will drive the strategic direction of all lottery channels.




Assess your RFP’s security control requirements.

  • Necessary iLottery security controls documented

Generate iLottery journey maps.


Brainstorm your player experience requirements.

  • Necessary iLottery player requirements documented

Define the preferred sourcing model for your iLottery system.

  • Chosen sourcing model

Identify the target state of sourcing for your business capabilities.

  • Selected business model(s) for iLottery business capabilities

Module 4: Evaluate Vendors and Create RFP

The Purpose

Assess the iLottery vendor landscape and develop an RFP that will be issued to vendors.

Key Benefits Achieved

A systematic review of the vendors that operate in this space will allow you to create a shortlist of vendors your lottery is considering for its iLottery system and a customized RFP to issue to them. This approach will result in less time spent on RFP writing and vendor selection.




Finalize your iLottery requirements.

  • iLottery requirements package

Review the iLottery vendor landscape.

  • iLottery vendor shortlist

Develop an RFP to issue to vendors.

  • Customized iLottery RFP

Leverage iLottery to modernize lottery channels, allowing your organization to reach more players and drive more revenue.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

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Guided Implementation 1: Assess the current state
  • Call 1: Discuss iLottery and gain an understanding of where your organization is currently.
  • Call 2: Create an iLottery working group and identify applicable regulations.
  • Call 3: Identify and measure your technical debt.
  • Call 4: Evaluate your incumbent vendor’s performance.

Guided Implementation 2: Identify risks and considerations
  • Call 1: Define your iLottery system’s outsourcing model and develop security control requirements.
  • Call 2: Develop journey maps and determine your player experience requirements.
  • Call 3: Define the sourcing model and identify the target state of sourcing for business capabilities.
  • Call 4: Conduct final requirements gathering to build your requirements package.

Guided Implementation 3: Analyze iLottery vendors
  • Call 1: Assess the vendor landscape and shortlist the iLottery vendors.
  • Call 2: Develop your iLottery RFP.


Monica Pagtalunan

Larry Fretz


  • Kelley-Jaye Cleland, Chief Product & Program Officer, New Hampshire Lottery
  • Keith Morgan, Information Technology Director, West Virginia Lottery
  • Ken Morris, Chief Executive Officer, 4 Leaf Lotto
  • Syed Hussain, Chief Information Officer, Oregon Lottery
  • 4 anonymous contributors
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