Fund Innovation with a Minimum Viable Business Case

Full business cases are for scaling, not for starting.


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Your Challenge

  • In order to truly be viewed as a strategic leader in the eyes of the business units, the CIO must be prepared to spot opportunities for organizational growth and build the case to actually make it happen.
  • The business case is still the primary vehicle to gain the necessary support and resources from the business to execute on IT projects.

Our Advice

Critical Insight

  • Even if you think you are certain of a project’s benefits, or the desired/necessary functionality, you are probably wrong (in fact, there’s a 70% chance that you are wrong).
  • Take the minimum viable approach to start ALL projects to improve your speed to market, speed to scale, and speed to benefit.

Impact and Result

  • The CIO needs a structured approach to build the case for projects that not only helps the project get funding, but realize benefits as well.
  • Our approach guides you through effectively designing a solution, de-risking a project through impact reduction techniques, building and pitching the case for your project, and applying the business case as a mechanism to ensure that benefits are realized.


  • Elsawy Yehia, Senior Manager, Digital Experience Architecture, RBC
  • Adam Faircloth, Director of Technology Innovation, USO
  • Shane Saunderson, Co-Head of IC/things, Idea Couture Inc.
  • Hamoon Ekhtiari, Director, Strategy & PMO, Office of the Executive Vice President, TELUS
  • Paul Hobcraft, Innovation Management Leader, The Leadership Network
  • Cecil Newton, Director of Technology Services, SFHP
  • Djamel Djemaoun Hamidson, Senior Enterprise Architect, CBC/Radio-Canada

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Get to Action

Start here – read the Executive Brief

Read our concise Executive Brief to find out why full business cases are for scaling, not for starting, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

  1. Create a solution to someone’s problem

    Design an effective value proposition for your solution.

  2. Reduce the impact of your project

    Reduce your project’s impact and better manage the risks associated with uncertainty.

  3. Build the case and secure approval

    Take the steps necessary to get support for your project.

  4. Implement, measure, and scale

    Get the most out of implementing the minimum viable business case approach.

Guided Implementation icon Guided Implementation

This guided implementation is a four call advisory process.

    Guided Implementation #1 - Create a solution to someone’s problem

  • Call #1: Solve someone’s problem.

  • Guided Implementation #2 - Reduce the impact of your project

  • Call #1: Outline the project.

  • Guided Implementation #3 - Build the case and secure approval

  • Call #1: Review the MVBC and prepare the pitch.

  • Guided Implementation #4 - Implement, measure, and scale

  • Call #1: Assemble the team and track benefits.

Onsite Workshop

Module 1: Solve Someone’s Problem

The Purpose

  • Introduce the methodology.
  • Design a solution to a problem.

Key Benefits Achieved

  • Value proposition design techniques learned.

Activities: Outputs:
1.1 Introduce MVBC methodology.
1.2 Discuss business problems.
1.3 Canvass for a problem.
1.4 Design a solution.
  • Value Proposition Canvas

Module 2: Determine Benefits and Impact

The Purpose

  • Define the benefits of the solution.
  • Generate a paper prototype of the solution.

Key Benefits Achieved

  • Understand what value your solution will bring.
  • Understand the user experience that someone using your solution will have.

Activities: Outputs:
2.1 Define the benefits.
2.2 Craft a value proposition.
  • MVBC Document
2.3 Discuss impact reduction techniques.
2.4 Introduce prototyping.
  • Prototyping Workbook
2.5 Map the user journey.

Module 3: Plan the Project

The Purpose

  • Develop a roadmap for the project.
  • Analyze the stakeholder environment and engage with them.

Key Benefits Achieved

  • Project roadmap defined.
  • Stakeholders engaged.

Activities: Outputs:
3.1 Establish project stage gates.
3.2 Discuss risks and mitigation.
  • MVBC Document
3.3 Perform stakeholder power mapping.
  • Stakeholder Power Map
3.4 Co-create the vision.

Module 4: Prepare the Pitch

The Purpose

  • Finish the MVBC document.
  • Practice the presentation.

Key Benefits Achieved

  • Project approval.

Activities: Outputs:
4.1 Finish the MVBC Document.
  • MVBC Document
4.2 Practice the pitch.
4.3 Discuss next steps and scale the approach.

Workshop Icon Book Your Workshop

Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

Book Now

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Search Code: 81568
Published: August 26, 2016
Last Revised: August 26, 2016

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