Manage Stakeholder Relations

Make proper stakeholder management a habit.

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Contributors

Alvarez & Marsal Business Consulting
Chickasaw Nation
College of Charleston
Sanlam Personal Finance: IT
University of Detroit Jesuit High School

Your Challenge

As a CIO, you are responsible for addressing a wide variety of competing demands of many different stakeholders.
Stakeholders can be difficult to identify; it is often these hidden stakeholders that can unexpectedly derail your agenda.
Understanding which of your stakeholders are most important and determining the best way to address the needs of each one can be complex and time consuming.

Our Advice

Critical Insight

Stakeholder management is more important than you realize. Surveys have found that stakeholder management is the number one factor in CIO success.
Stakeholder management is an everlasting process as the stakeholder landscape is constantly shifting. Proactively and perpetually engage with your stakeholders, and update your plan and approach on an ongoing basis.

Impact and Result

Optimize your stakeholder management process to identify, prioritize, and effectively manage key stakeholders.
Develop and maintain strong relationships with stakeholders to gain easier buy-in and support for current and future initiatives.
Track your ongoing stakeholder management progress with Info-Tech’s weighted net promoter scoring.

1. Make the case

Define a stakeholder.

2. Identify stakeholders

Ensure that all stakeholders are identified and none are missed.

3. Analyze stakeholders

Assess a stakeholder’s influence, interest, and support to determine priority for actions to be taken.

4. Manage stakeholders

Develop a stakeholder management plan and communication plan.

5. Monitor stakeholder management

Measure and monitor the success of your stakeholder management process.

Guided Implementations

This guided implementation is a four call advisory process.

Call #1 - Validate your stakeholder list

Get the whole picture: Review your list of stakeholders and your approaches to finding them. Discuss areas of weakness and possible hidden stakeholders.

Call #2 - Review stakeholder influence and prioritization

Analyze your stakeholder map: Recognize who the most important stakeholders are and where to focus your efforts. Notice their motivations and any downstream influencers or stakeholders who could impact your stakeholders’ opinions.

Call #3 - Review your stakeholder management strategy

Implement your stakeholder management plan: Plan to keep your stakeholders supporting your initiative and strategize to convert your blockers or mitigate their effects.

Call #4 - Measure your stakeholder management progress

Check your progress: Re-check your stakeholder satisfaction and compare your results against the baseline data you took before you began this blueprint to see how far you’ve come.

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Stakeholder Relations

Make proper stakeholder management a habit.
This course makes up part of the Strategy & Governance Certificate.

Course information:

Title: Stakeholder Relations
Number of Course Modules: 5
Estimated Time to Complete: 2-2.5 hours
Featured Analysts:
Paul Brown, Sr. Research Director, CIO Practice
James Alexander, SVP of Research and Advisory, CIO Practice
Now Playing: Academy: Manage Stakeholder Relations | Executive Brief

Book Your Workshop

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Identify stakeholders

The Purpose

Develop a complete list of all stakeholders.
Do not forget or miss any key stakeholders.

Key Benefits Achieved

A complete list of stakeholders that reduces the number of surprise stakeholders who could derail your initiative.

Activities

Outputs

1.1

Use a 360 degree view to identify initial stakeholders.

Identified initial stakeholders.

1.2

Identify stakeholders through business capability mapping.

Business capability mapping of stakeholders.

1.3

Identify stakeholders through business process mapping.

Business process mapping of stakeholders.
List of stakeholders.

Module 2: Analyze stakeholders

The Purpose

Prioritize key stakeholders.

Key Benefits Achieved

Know where to focus efforts.

Activities

Outputs

2.1

Focus your efforts.

2.2

Take stakeholder PULSC.

Stakeholder map.

2.3

Determine stakeholder interest.

2.4

Assess stakeholder support.

2.5

Identify most important stakeholders.

Prioritized list of stakeholders.

2.6

Prioritize stakeholders.

Module 3: Manage stakeholders

The Purpose

Develop management and communication tactics with key stakeholders.

Key Benefits Achieved

Created a proactive way to interact effectively with stakeholders.

Activities

Outputs

3.1

Define stakeholder management plan components.

Stakeholder Management Plan.

3.2

Select engagement tactics for each stakeholder type.

3.3

Determine stakeholder communication styles.

Communication Plan.

3.4

Use effective communications to build relationships.

3.5

Complete your stakeholder management plan.

Module 4: Monitor stakeholder management

The Purpose

Measure stakeholder management process success.

Key Benefits Achieved

Tracked your success to determine areas for continual improvement.

Activities

Outputs

4.1

Monitor stakeholder management success.

4.2

Use NPS as a metric.

4.3

Weight your NPS.

Stakeholder Analysis Tool tab 8, WNPS.

4.4

Collect data effectively.

4.5

Keep a written record.

After each Info-Tech experience, we ask our members to quantify the real time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this Blueprint, and what our clients have to say.

Client

Experience

Impact

$ Saved

Days Saved

Testimonial

Quebec Iron Ore

Guided Implementation

8/10

N/A

Medicago Inc

Guided Implementation

10/10

N/A

I enjoyed my discussion with Andy. It confirmed that I do have the experience and tools to do my job as a IT Business relationship manager. There were no ''worst'' parts because Andy is a seasoned IT executive and knows how to keep the dialogue moving, and I have been communicating with department heads for long time. But he did give me information on the way to ferret out information from people while at the same time focusing on their business requirements, and in the words of Andy, ''advocating'' for the business. He also confirmed that it is important to have an agenda at these meetings, and preferably share it with the meeting invitees prior to the meeting in case they want to make changes to it, or consider asking others to attend.

Dark Fibre Africa

Guided Implementation

8/10

N/A

Werner Co.

Guided Implementation

6/10

N/A

I think the content is great, I only rated it lower because I feel my maturity in this space (Stakeholder relationships) is higher than the intended audience. It may have been more beneficial to have asked for a self assessment ahead of time to have a more targeted call. That being said, no complaints, the tools/templates were explained and look very good.

ISG Central Services Ltd.

Guided Implementation

8/10

N/A

Department of Commerce - National Telecommunications and Information Administration

Guided Implementation

10/10

N/A

Rutgers State University

Guided Implementation

8/10

N/A

The best part of the experience was with the consultant, Bernie Gilles. He was very patient and worked through the process with me. There were no worst parts of the experience. The engagement met with my expectations.

Southern District Health Board

Guided Implementation

10/10

N/A

Baylor College of Medicine

Guided Implementation

10/10

N/A

Parks Canada

Guided Implementation

9/10

N/A

Immigration and Refugee Board of Canada

Guided Implementation

8/10

N/A

British Columbia Ministry of Finance

Guided Implementation

9/10

$2,000

Andy was very friendly and helpful. He helped me find the Appendix I was looking for - was in the PPT deck. In the word template, on your site - it didn't have the Appendix.

Environmental Charter School

Guided Implementation

10/10

N/A

Ryan is able to connect resources to our needs seamlessly and with great joy. He's great to work with and I'm excited to move forward with this project!

Eric Mower and Associates

Guided Implementation

9/10

$13,236

The best part was taking a deeper dive into stakeholder relations, and having the opportunity to ask some questions about our projects (and company) as they relate to stakeholders. The worst part was reviewing some of the topics that we've covered previously, but it was necessary to bring Ryan up to speed on our company.

NASA Goddard Space Flight Center

Guided Implementation

6/10

N/A

please remind your analysts to pause periodically so the customer can get a word in, and be more of a dialogue. Otherwise, it was a decent call.

County Of Santa Barbara

Guided Implementation

10/10

$13,236

The best aspect was by far was the practical/real world strategies and tactics that I picked up from my advisor and blueprint. These are actionable items that I can put into play right away that WILL make a difference.

Canadian National Railway

Guided Implementation

6/10

N/A

David provided very helpful recommendation in approaching different aspect of the Program under my direction. He help from a Program management point-of-view. He also help me personnaly in beliving in my capacity of delivering such a Program. Thank you David. The worst aspect is to accept that our exchange cannot continue for now...

Canadian National Railway

Guided Implementation

6/10

N/A

David is sharing tricks to ensure that the stakeholders are properly managed in any situation.

Canadian National Railway

Guided Implementation

6/10

N/A

David provided important inputs on key issues raised within the program

Canadian National Railway

Guided Implementation

6/10

N/A

David listen to any situation presented and provide insight on the approach and/or the next steps

Eastern Municipal Water District

Guided Implementation

8/10

$13,236

This was my first opportunity to experience a discussion on professional development and I found the insight helpful in expanding my understanding and providing direction in my career.

Canadian National Railway

Guided Implementation

6/10

N/A

David is providing orientation in regards to stakeholder management based on real situation facing my Program. He listen very well and provide his insights based on his experience and knowledge. It is a pleasure to exchange with David. Regards.

Durham University

Guided Implementation

8/10

$81,391

David offered clear insight and supported us in picking and choosing the elements of the blueprint which would offer the most benefit.

Canadian National Railway

Guided Implementation

6/10

N/A

I can only report a great experience working and exchanging with David. He provide great insight, is patient and has a clear objective to provide an excellent customer interaction.

University of West Florida

Guided Implementation

10/10

$10,630

Best: 1) Quality of the framework, process guidance, and tools provided. 2) Expertise of the consultants. 3) Collegiality and mentoring attitude of the consultants. Worst: - None, experience has been overwhelmingly positive.

Search Code: 73891
Published: August 12, 2014
Last Revised: August 12, 2014

TAGS:

transparency, communication plan, business expectations, IT-business relationship, stakeholder, management, people, engagement

Manage Stakeholder Relations

Contributors

Your Challenge

Our Advice

Critical Insight

Impact and Result

Research & Tools

1. Make the case

2. Identify stakeholders

3. Analyze stakeholders

4. Manage stakeholders

5. Monitor stakeholder management

Guided Implementations

Call #1 - Validate your stakeholder list

Call #2 - Review stakeholder influence and prioritization

Call #3 - Review your stakeholder management strategy

Call #4 - Measure your stakeholder management progress

Info-Tech Academy

Get Info-Tech Certified

Stakeholder Relations

Course information:

Onsite Workshop

Book Your Workshop

Module 1: Identify stakeholders

The Purpose

Key Benefits Achieved

Activities

Outputs

Module 2: Analyze stakeholders

The Purpose

Key Benefits Achieved

Activities

Outputs

Module 3: Manage stakeholders

The Purpose

Key Benefits Achieved

Activities

Outputs

Module 4: Monitor stakeholder management

The Purpose

Key Benefits Achieved

Activities

Outputs

Member Testimonials

Client

Experience

Impact

$ Saved

Days Saved

Testimonial

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