MLSE’s Arcade team executes experiential marketing projects within the broader Digital Labs team with a mandate to deliver innovation to the brand’s various pro sports franchises, including the Toronto Raptors. One recent effort saw Vince Carter’s famous 2000 All-Star Dunk Contest moment recreated using emerging technologies to deliver an experience that one FX artist says wasn’t possible a year ago.
MLSE’s Experiential Marketing Team Reimagines Vince Carter’s Iconic Slam Dunk 25 Years Later
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