The Web has become a vital sales tool for vendors of hardcopy devices – printers, multi-function peripherals and digital copiers. In this report, we identify the organizations that are most likely to purchase printers and associated devices online and offer guidance on what shoppers need to see on your Web site during the research phase of the purchase cycle. For example, most purchasers are coming straight off of search engines, rather than from third-party or direct-vendor sites. Online marketing and advertising has become an essential component driving Web-based purchasing.
This report will help your organization:
- Identify optimal products for Web sales.
- Increase Web sales by having the right content and product information on your Web site.