Develop an EA communication plan to structure the communication aimed at “selling” EA stakeholders on EA.

Step 1: Strategize – segment the target audience by identifying groups of EA stakeholders with shared concerns, for whom you can establish common communication goals. Describe them by their EA stakeholder group name, EA stakeholder group description, concerns relative to EA, etc.

Step 2: Plan execution of specific EA communication activities by defining communication activity, target audience, description, etc.

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Search Code: 74455
Published: March 14, 2014
Last Revised: February 7, 2017


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