With significant growth in consumer smartphone adoption, mobile Web browsing, and task-oriented mobile applications, organizations today need a mobile customer strategy. For many, launching a customer-facing mobile application is a key near term target.  

This video discusses:

  • Drivers for pursuing a mobile application strategy.
  • Keys to mobile application development.
  • The importance of promotion and feedback.

Watch this video to learn more about how you can develop your mobile strategy and get an application out to your audience.

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