With significant growth in consumer smartphone adoption, mobile Web browsing, and task-oriented mobile applications, organizations today need a mobile customer strategy. For many, launching a customer-facing mobile application is a key near term target.
This video discusses:
- Drivers for pursuing a mobile application strategy.
- Keys to mobile application development.
- The importance of promotion and feedback.
Watch this video to learn more about how you can develop your mobile strategy and get an application out to your audience.