Deliver Customer Value by Building Digital Trust Storyboard

Author(s): Alan Tang

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Earning customer trust is crucial, and organizations must embed digital trust principles into their business operations. Low digital trust can lead to negative consequences, including revenue loss and customer defection, while high digital trust can bring benefits such as increased revenue, stronger customer loyalty, and a positive reputation.

Select the most relevant digital trust goals, principles, and attributes, and conduct a score assessment to identify gaps and measures to close them.

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Deliver Customer Value by Building Digital Trust

Trust-enabled digital services are key to successful adoption of rapidly evolving technologies.

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