Research Director

About Donnafay MacDonald

Donnafay MacDonald is a member of the industry practice at Info-Tech Research Group. Over the past 20+ years, she has worked in the retail and wholesale industries, where she specialized in defining change management strategies that supported business growth plans.

Her focus on understanding client challenges within the retail industry underscores her commitment to providing tailored research for clients to increase efficiencies, reduce costs, and deliver positive ROI. Her diverse experience across subsectors such as automotive, sporting goods, home goods, and clothing and accessories provides her with a comprehensive understanding of the industry landscape.

Donnafay’s educational background includes a Computer Programmer Analyst diploma from Sir Sandford Fleming College, a Professional Certificate in Project Management from Western University, and a certification as a personal and business performance coach. These qualifications, coupled with her focus on cross-functional business alignment and systems implementations, equip her with the necessary skills to drive impactful change within organizations.

Outside of her professional endeavors, Donnafay's interests include horseback riding and fitness.

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