About Donnafay MacDonald

Donnafay MacDonald is a Research Director in the industry practice at Info-Tech Research Group, where she supports IT leaders with research grounded in more than 25 years of operational and strategic experience in the retail and wholesale sectors. Her background includes defining and executing change management strategies that enable organizations to scale, transform, and modernize.

With experience across automotive, sporting goods, home goods, and apparel subsectors, Donnafay brings a comprehensive view of industry dynamics and business challenges. She leverages this insight to help IT organizations identify opportunities to streamline operations, strengthen technology adoption, and drive business value.

She holds a Computer Programmer Analyst diploma from Sir Sandford Fleming College, a Professional Certificate in Project Management from Western University, and certification as a personal and business performance coach. She is currently advancing her university-level studies in psychology toward a degree.

Her combination of technical training, project leadership, and systems implementation expertise positions her in delivering research that bridges business and IT priorities.