Brand Awareness Strategy and Tactics Template

Develop an actionable brand awareness strategy with tactics with KPIs and measurables that align with the company's purpose and objectives.

Brand Messaging Template

Develop a compelling brand message and story.

Brand Voice Guidelines Template

Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.

Brand Value Proposition and Positioning Statement

Clarify your positioning in the marketplace and your unique competitive advantage.

Brand Purpose, Mission, Vision, and Values Template

Define the “raison d’être” and fundamental principles of your brand.

Buyer Personas and Journey Presentation Template

Gather existing and desired customer insights and conduct market research to define and personify your buyer personas and their buying behaviors.

Brand Recognition Survey and Interview Questionnaire and List Template

Gauge the buyers’ familiarity with your brand.

Survey Emails Best Practices Guidelines

The Survey Emails Best Practices Guidelines will provide you with step-by-step information and guidance on how to perform survey emails.

Writing Style Guide Template

Outline your brand's writing principles, style, grammar, punctuation, and number rules.

Writer Checklist

Audit the content produced by your teams and external resources.
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