Choose a Consumerization Strategy

Find the right path for your organization.


This content requires an active subscription.

Access this content by logging in with your Info-Tech Research Group membership or contacting one of our representatives for assistance.

Speak With A Representative Sign In
or Call: 1-888-670-8889 (US) or 1-844-618-3192 (CAN)

Your Challenge

  • Pressure to bring consumer devices and applications into the organization has mounted in recent years. Users (some of whom are business executives) continue to bring devices and apps into the workplace despite limited organizational readiness.
  • 'Gatekeepers' in IT, and elsewhere in the organization, express reservations about adoption of consumer technology. The CIO must address these legitimate concerns to proceed effectively.
  • The business case for consumer technology remains somewhat uncertain, making it difficult for CIOs to access funding for their chosen adoption strategy.

Our Advice

Critical Insight

  • A ‘limited’ strategy for consumerization adoption allows the CIO to address the demands of most users in an affordable, secure way. This strategy limits the range of functionality to email, calendar, and apps. It is an attractive option for the CIO who wants to make the minimum possible investment in consumerization.
  • CIOs should always weigh the benefits of a more open strategy for adoption, which allows for access to business data from consumer devices. The assessment of whether to proceed should look at organizational needs as well as organizational capabilities that can facilitate the adoption.
  • Elements of the strategy include policy (for consumer devices and unmanaged apps), budget, and reimbursement. All elements of the strategy must line up for the strategy to succeed.

Impact and Result

  • Make sure you don't leave money on the table by having a knee-jerk, defensive reaction.
  • Go from reactive to proactive: turn consumerization to your advantage.

Choose a Consumerization Strategy


Learn about the options for consumerization adoption

Take the right steps to adopt consumerization.


Learn about current trends in consumerization of IT

Prepare the enterprise for things to come.


Review a consumerization success story

Learn key lessons for your own adoption.


Measure organizational and situational characteristics

Choose the right path for the organization.


Assess the outcome of the consumerization pilot

Determine whether you should proceed with a full-scale adoption.

Search Code: 51677
Published: January 19, 2012
Last Revised: January 19, 2012