Solution Set

There is no need to fear consumers. Understand the technology that has consumerized the enterprise.

Note

Employees have become savvy consumers, and they are marching into the enterprise with consumer technology. Use this consumerization research to deal with the invasion, and make the most of consumerization by understanding consumer technology.

Tool

The tactics provided in this tool are a starting point for organizations considering investment in marketing process automation. Use the tool in conjunction with the Vendor Landscape research: Email Marketing Services, or Lead Management Automation.

Tool

After responses to an RFP have been received, enterprises considering an LMA platform need a way to compare potential solutions. Use this RFP scoring tool to record and evaluate features across vendors.

Note

Given specific business requirements across different companies, selecting the right Lead Management Automation (LMA) platform can be a difficult task. Use this research to expedite the selection process and choose the best LMA platform for your...

Tool

Use this tool to generate a customized shortlist of vendors, based on the capabilities that the enterprise requires in a Lead Management Automation (LMA) platform.

Template/Policy

The Lead Management Automation (LMA) Strategy Workbook provides guidance on all of the steps necessary to develop a comprehensive LMA strategy.

Template/Policy

Product demonstrations are a critical step for selection teams to compare and evaluate solutions. Use this demonstration script template as a basis for a comprehensive list of activities and features that Lead Management Automation (LMA)...

Solution Set

Most organizations understand the need for closed-loop sales and marketing, but fulfilling this can be difficult. Use a Lead Management Automation (LMA) platform to successfully close the sales-marketing loop; making the business and IT happy...

Template/Policy

Use this template to help create a request for proposal (RFP) that lists a LMA platform features according to enterprise requirements.

Vendor Research

Info-Tech Indaba conducted in-depth interviews with current mobile developers to get their thoughts on the state of the marketplace. This report explores their attitudes around platform selection, app store selection, and past and future changes...

(26-Jan-2012) When Bruce Poon Tip was exploring in the South Pole earlier this month, he needed a way to communicate with his 1,500 employees scattered across the globe. But Poon Tip, the founder of Toronto-based global travel company G...

(2-Dec-2011) With Google Inc.'s Android mobile operating system increasingly finding itself in the sights of malicious software, Canadian banks are facing a new enemy on the mobile frontier. Reports of Android malware have increased sharply...

Solution Set

Organizations are expected to meet increasingly complex customer demands, and this, along with increasing interaction volumes (due in large part to social media), means that customer relationships can no longer be managed by simple tools. In...

Template/Policy

Use this demonstration script to provide vendors with a consistent set of instructions, ensuring an objective comparison of product features for a Customer Relationship Management (CRM) Suite.

Tool

This tool will assist you in determining the value of a standalone Customer Relationship Management (CRM) Suite to your organization, as well as the best available point solutions for marketing, sales and customer service.

Tool

Once RFP responses have been received, organizations selecting a CRM Suite need a way to compare vendors across similar criteria. Use this RFP scoring tool to objectively evaluate vendor responses.

Template/Policy

Use this customizable template to create a Request for Proposal (RFP) that includes the Customer Relationship Management (CRM) features that your organization requires.

Note

The environment in which organizations manage relationships with their customers is always changing, and new technologies are making it imperative that organizations deploy the correct customer management strategies and tools. Deciding which CRM...

Tool

Use this tool to generate a customized shortlist of vendors based on the capabilities your organization requires in a Customer Relationship Management (CRM) Suite.

Case Study

The influx of consumer devices has brought along a variety of potential security risks through the consumer applications that end users have on their devices. Hamilton Health Sciences built an application ecosystem that mitigates the risk of...

Solution Set

The influx of consumer devices has brought along a variety of potential security risks through the consumer applications that end users have on their devices. Protect the organizational assets while enabling end-user productivity.

Note

The influx of consumer devices has brought along a variety of potential security risks through the consumer applications that end users have on their devices. Protect the organizational assets while enabling end-user productivity.

Video

This video introduces the key driver of personal and unmanaged applications (PUAs) and the potential long term application portfolio strategy to integrate these into the enterprise.

Video

Demand for consumer technology in the workplace makes it almost impossible for IT leaders to resist the trend. Instead, the CIO needs to think about his or her options for adopting consumer tech into the workplace.

Tool

Use this tool to find the best roadmap to your consumerization strategy. It will then provide the optimal roadmap to consumerization success, with detailed steps to follow that path.

Note

Alberta Finance and Enterprise takes an open strategy to consumerization to improve worker satisfaction, but not at the cost of its data security.

Solution Set

Pressure to bring consumer devices and applications into the organization has mounted in recent years. Users (some of of whom are business executives) continue to bring devices and apps into the workplace despite limited organizational readiness.

Template/Policy

Learn about the implications of a broader roll-out by using this template to ask participants questions about the consumerization pilot project.

Note

Consumerization is not an option. You must allow consumer devices and unmanaged applications into your organization. Use this timely research to help you find the right path for the enterprise.