Solution Set

There is no need to fear consumers. Understand the technology that has consumerized the enterprise.

Note

Employees have become savvy consumers, and they are marching into the enterprise with consumer technology. Use this consumerization research to deal with the invasion, and make the most of consumerization by understanding consumer technology.

Tool

The tactics provided in this tool are a starting point for organizations considering investment in marketing process automation. Use the tool in conjunction with the Vendor Landscape research: Email Marketing Services, or Lead Management Automation.

Tool

After responses to an RFP have been received, enterprises considering an LMA platform need a way to compare potential solutions. Use this RFP scoring tool to record and evaluate features across vendors.

Note

Given specific business requirements across different companies, selecting the right Lead Management Automation (LMA) platform can be a difficult task. Use this research to expedite the selection process and choose the best LMA platform for your...

Tool

Use this tool to generate a customized shortlist of vendors, based on the capabilities that the enterprise requires in a Lead Management Automation (LMA) platform.

Template/Policy

The Lead Management Automation (LMA) Strategy Workbook provides guidance on all of the steps necessary to develop a comprehensive LMA strategy.

Template/Policy

Product demonstrations are a critical step for selection teams to compare and evaluate solutions. Use this demonstration script template as a basis for a comprehensive list of activities and features that Lead Management Automation (LMA)...

Solution Set

Most organizations understand the need for closed-loop sales and marketing, but fulfilling this can be difficult. Use a Lead Management Automation (LMA) platform to successfully close the sales-marketing loop; making the business and IT happy...

Template/Policy

Use this template to help create a request for proposal (RFP) that lists a LMA platform features according to enterprise requirements.

(22-Feb-2012) Ten months after the release of Research in Motion's (TSX:RIM) first tablet, the device finally has an app to access email. But analysts say it may be too late for the Waterloo, Ont.-based company to make a dent in the tablet...

(13-Mar-12) As you would expect of an independent technology analyst, Carmi Levy usually carries lots of technology with him when he travels. But on a vacation last year, he decided to lighten his load on a short trip to Quebec City. So he took...

Solution Set

Organizations are expected to meet increasingly complex customer demands, and this, along with increasing interaction volumes (due in large part to social media), means that customer relationships can no longer be managed by simple tools. In...

Template/Policy

Use this demonstration script to provide vendors with a consistent set of instructions, ensuring an objective comparison of product features for a Customer Relationship Management (CRM) Suite.

Tool

This tool will assist you in determining the value of a standalone Customer Relationship Management (CRM) Suite to your organization, as well as the best available point solutions for marketing, sales and customer service.

Tool

Once RFP responses have been received, organizations selecting a CRM Suite need a way to compare vendors across similar criteria. Use this RFP scoring tool to objectively evaluate vendor responses.

Template/Policy

Use this customizable template to create a Request for Proposal (RFP) that includes the Customer Relationship Management (CRM) features that your organization requires.

Note

The environment in which organizations manage relationships with their customers is always changing, and new technologies are making it imperative that organizations deploy the correct customer management strategies and tools. Deciding which CRM...

Tool

Use this tool to generate a customized shortlist of vendors based on the capabilities your organization requires in a Customer Relationship Management (CRM) Suite.

Case Study

The influx of consumer devices has brought along a variety of potential security risks through the consumer applications that end users have on their devices. Hamilton Health Sciences built an application ecosystem that mitigates the risk of...

Video

Demand for consumer technology in the workplace makes it almost impossible for IT leaders to resist the trend. Instead, the CIO needs to think about his or her options for adopting consumer tech into the workplace.

Tool

Use this tool to find the best roadmap to your consumerization strategy. It will then provide the optimal roadmap to consumerization success, with detailed steps to follow that path.

Note

Alberta Finance and Enterprise takes an open strategy to consumerization to improve worker satisfaction, but not at the cost of its data security.

Solution Set

Pressure to bring consumer devices and applications into the organization has mounted in recent years. Users (some of of whom are business executives) continue to bring devices and apps into the workplace despite limited organizational readiness.

Template/Policy

Learn about the implications of a broader roll-out by using this template to ask participants questions about the consumerization pilot project.

Note

Consumerization is not an option. You must allow consumer devices and unmanaged applications into your organization. Use this timely research to help you find the right path for the enterprise.

Tool

Understand how personal and unmanaged devices (PUDs) could impact your budget. Use this tool decide how much the potential fixes will cost you to implement, and what savings are available by leveraging PUDs to re-design your infrastructure.

Note

The influx of consumer devices has put the Infrastructure Manager under heavy pressure to either provide access or lock down the network. Protect organizational assets while enabling end-user productivity.

Solution Set

The influx of consumer devices has put the Infrastructure Manager under heavy pressure to either provide access or lock down the network. Protect organizational assets while enabling end-user productivity.

Case Study

The influx of consumer devices has put the Infrastructure Manager under heavy pressure to either provide access or lock-down the network. Hamilton Health Sciences built a solution that has lessons for all organizations.