Social Media Tutorial: How to Increase Success and Mitigate Challenges

Last Revised: November 2, 2012


This report aims to aid B2B marketing professionals in understanding the nature of social media campaigns as well as developing strategies that increase the chances of success and mitigate the challenges.

This report results from analysis of a survey of the Americas on social media; the respondents were all B2B professionals.

This report is broken into three categories:

  • Social media usage rates
  • The effectiveness and challenges of social media
  • Complementing a social media strategy (with other online marketing tactics)

The survey questions are constrained to the top six channels that are most commonly used by professionals:

  • Facebook, Twitter, LinkedIn, YouTube, blogs, and Tumblr

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