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This tool accompanies the Create a Buyer Persona and Journey blueprint and is used to make it easy and fast to get started interviewing customers and prospects to capture...
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This tool accompanies the Optimize Lead Generation With Lead Scoring storyboard and is used to build and test your lead scoring methodology.
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Enterprises considering an SMMP need to comparatively score potential solutions from different vendors. A key component of any evaluation is an RFP.
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Use this tool to develop your own custom shortlist. Use the tool's knock-out criteria and criteria weightings to identify vendors that align with your business' own...
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Use the Use-Case Fit Assessment Tool to understand how your unique requirements map into specific SMMP use cases.
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Use this tool to help build a CRM strategy for the organization based on the specific use case that matches your organizational needs.
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Once RFP responses have been received, organizations selecting a CRM Suite need a way to compare vendors across similar criteria. Use this RFP scoring tool to objectively...
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Use this tool to identify potential investment areas for solutions relating to WEM.
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Use this tool to help build a WEM strategy for the organization based on the specific use case that matches your organizational needs.
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Use this template to support your outlining of the steps required to successfully implement a MMS suite into your IT landscape and business environment.
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