Marketing Strategies in a Potential Recession

How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...

The State of Technology Company Mergers and Acquisitions in 2023 and the Subsequent Branding Requirements

This article covers how venture capital (VC) and private equity (PE) firm investors in technology companies, and software vendors are adapting to the recent inflation,...

Design the Employee Experience Executive Briefing

Use this briefing to make the case to your executives to lead the organization through designing an employee experience that balances employer and employee needs.

Reconceptualize Job Descriptions Executive Briefing

Use this briefing to make the case to your executives and evaluate the impact on the organization of a defined and streamlined job description process.

Case Studies: Design the Employee Experience

Refer to these case studies for examples of creating an employee experience to meet employee and employer needs.

Case Studies: Activate Frontline Managers in Change Management

Refer to these case studies for examples of how to successfully involve frontline managers in change initiatives.

Activate Frontline Managers in Change Management Executive Briefing

Use this briefing to make the case for activating frontline managers in change management to the executive team.

Build a More Effective Go-to-Market Strategy – Executive Brief

Use our concise Executive Brief to align your team on a shared GTM strategy vision and the benefits of a more effective GTM strategy.

Create a Buyer Persona and Journey – Executive Brief

Our Executive Brief helps marketers, executives, product teams, and sales see buyer personas and journey mapping as critical to their success and provides a step-by-step...

Optimize Lead Generation With Lead Scoring – Executive Brief

Read our concise Executive Brief to find out why you should optimize lead generation with lead scoring, review SoftwareReview Advisory’s methodology, and understand the...
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