Enterprise Applications - Research Notes

Top 3 AI Digital Marketing Use Cases and Tools

Discover how AI is transforming digital marketing with high-impact use cases. Learn strategies for AI lead generation, AI personalization, and AI SEO that boost ROI and...

Selecting the Right Share of Voice Platform to Manage and Monitor Your Influence

This article helps you understand the impact of SOV on your company and why tracking it is essential. It also provides details on how to evaluate the available platforms.

Info-Tech’s Tech Trends 2024: Insights for Product and Marketing

This article offers an overview of Info-Tech’s top tech trends in 2024 related to product marketing, exploring how customers will approach investments in AI, spatial...

Charting New Horizons: Navigating Economic Shifts With Evolving IT Budgets and Marketing With a Full-Funnel Strategy

The Annual CIO Surveys from 2023 and 2024 reveal a shift from stagnant IT budgets to stabilizing ones, with @78% reporting growth, highlighting marketing’s evolving role...

Prepare for Your First Jump Into AI for Marketing and Sales by Minimizing Risk

Should B2B technology companies change their timelines for the use of AI in marketing, sales, and customer success?

Custom Vendor Landscape: Loyalty Management Software

Loyalty Management software enables organizations to identify (potential) repeat customers, set up and run loyalty programs, and send rewards or incentives to drive...

Conversational AI: The Future of Customer Experience, Sales, and Marketing

A novel method to interact with customers that is human-like, customizes experiences for many, and improves sales and marketing efficiency.

Custom Vendor Landscape: Legal Practice Management Systems

Legal practice management software is a platform of capabilities for enabling in-house legal teams and law firms to manage client relations. Core features include case...

Proactive Brand Management

Discover and address brand weaknesses to boost B2B sales. Ensure website and social media consistency, enhance user experience, and maintain cohesive brand messaging for...

Custom Vendor Landscape: Subscription Management Solution

Subscription management solution offers the ability to manage customers' subscriptions and provide support throughout their lifecycle.
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