Enterprise Applications - Research Notes

Custom Vendor Landscape: Legal Practice Management Systems

Legal practice management software is a platform of capabilities for enabling in-house legal teams and law firms to manage client relations. Core features include case...

Custom Vendor Landscape: CRM for Higher Education – Admissions

CRM solutions for higher education provide the ability to track the student experience from end-to-end. These platforms also typically provide augmented capabilities for...

Custom Vendor Landscape: Loyalty Management Software

Loyalty Management software enables organizations to identify (potential) repeat customers, set up and run loyalty programs, and send rewards or incentives to drive...

Custom Vendor Landscape: Client Portal Solution

The client portals come in three major types: B2B E-commerce platforms, B2B customer portals, and B2B partner portals.

Custom Vendor Landscape: Subscription Management Solution

Subscription management solution offers the ability to manage customers' subscriptions and provide support throughout their lifecycle.

Proactive Brand Management

Discover and address brand weaknesses to boost B2B sales. Ensure website and social media consistency, enhance user experience, and maintain cohesive brand messaging for...

Prepare for Your First Jump Into AI for Marketing and Sales by Minimizing Risk

Should B2B technology companies change their timelines for the use of AI in marketing, sales, and customer success?

Conversational AI: The Future of Customer Experience, Sales, and Marketing

A novel method to interact with customers that is human-like, customizes experiences for many, and improves sales and marketing efficiency.

Charting New Horizons: Navigating Economic Shifts With Evolving IT Budgets and Marketing With a Full-Funnel Strategy

The Annual CIO Surveys from 2023 and 2024 reveal a shift from stagnant IT budgets to stabilizing ones, with @78% reporting growth, highlighting marketing’s evolving role...

Info-Tech’s Tech Trends 2024: Insights for Product and Marketing

This article offers an overview of Info-Tech’s top tech trends in 2024 related to product marketing, exploring how customers will approach investments in AI, spatial...
Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019
GET HELP
Contact Us