Custom Vendor Landscape: CRM for Higher Education – Admissions

Author(s): Yaz Palanichamy

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In evaluating the market space for admissions-centric CRM solutions, Info-Tech’s analysts looked at the following vendor attributes:

  • Breadth and depth of capabilities for managing current and prospective student interactions and admissions workflows
  • Vendor footprint (vendor market presence, vendor share of mind, vendor stability and long-term viability)
  • Focus on vertical-specific out-of-the-box admissions capabilities
  • Customization potential and ease-of-use
  • Affordability transparency

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