In evaluating the market space for admissions-centric CRM solutions, Info-Tech’s analysts looked at the following vendor attributes:
- Breadth and depth of capabilities for managing current and prospective student interactions and admissions workflows
- Vendor footprint (vendor market presence, vendor share of mind, vendor stability and long-term viability)
- Focus on vertical-specific out-of-the-box admissions capabilities
- Customization potential and ease-of-use
- Affordability transparency