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Implement Business Relationship Management

Leverage knowledge of the business to become a strategic IT partner.

  • Business leaders believe that IT should be a partner with the business, but many IT organizations are not viewed as partners and trusted advisors.
  • The business does not view IT as a value creator.
  • Third-party services have increased pressure on IT as they offer viable alternatives to the functions that an immature IT department performs.
  • IT organizations that do not create business value are at risk of being outsourced or replaced.

Our Advice

Critical Insight

  • BRM is not just a communication conduit between IT and the business. When implemented properly, a BRM is a value creator, advocate, innovator, and influencer.
  • The BRM role must be designed to match the maturity level of the IT organization and the business. Before you can create incremental business value, you must master the fundamentals of service and project delivery.

Impact and Result

  • Info-Tech has developed an approach that will enable you to develop and implement a BRM program that is customized to the maturity level of your organization.
  • In the short run, BRM will help to demonstrate the value of the IT organization to the business and build credibility and trust.
  • In the long run, BRM will evolve with the IT organization as it transforms into a strategic partner, making IT an indispensable part of the business value chain.
  • The ideal state is achieved when the BRM comes to the business with innovative solutions to drive the business forward and achieve the organization’s goals and objectives.

Implement Business Relationship Management

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should implement a relationship management function, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

1. Obtain buy-in for the BRM program

Obtain buy-in for the BRM program by accurately understanding the business’ strategic objectives and pain points with IT and then presenting the BRM program as a way to eliminate those pain points and create business value.

3. Implement the BRM role

Determine your BRM reporting structure and then develop your engagement plan before you begin to implement the BRM role.


Member Testimonials

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.

8.7/10


Overall Impact

$15,878


Average $ Saved

15


Average Days Saved

Client

Experience

Impact

$ Saved

Days Saved

Omya (Schweiz) AG

Guided Implementation

8/10

$8,677

5

Regional Sanitation & Sacramento Area Sewer District

Workshop

8/10

$12,395

16

Kansas City Chiefs Football Club

Workshop

10/10

$12,395

10

Innovation, Science and Economic Development Canada

Workshop

7/10

$25,000

10

Federated Co-operatives Limited

Guided Implementation

9/10

$25,000

10

Natural Resources Canada

Workshop

10/10

N/A

N/A

Distribuidora la Florida S.A

Workshop

8/10

$30,989

20

Job and Family Services

Workshop

10/10

$12,395

50

Public Utilities Commission of Ohio

Guided Implementation

8/10

N/A

N/A

Emerson Automation Solutions

Guided Implementation

4/10

N/A

N/A

Choctaw Nation Of Oklahoma

Workshop

9/10

$125K

20

OXY Inc

Workshop

8/10

$31,405

20

City of Alexandria, VA

Guided Implementation

7/10

N/A

N/A

The National Gas Company of Trinidad and Tobago Limited

Guided Implementation

9/10

$60,484

10

State of Montana ITSD

Workshop

10/10

N/A

N/A

Office of Information Services for Oregon Health Authority (OHA) & Department of Human Services (DHS)

Workshop

10/10

$31,833

20

The National Gas Company of Trinidad and Tobago Limited

Guided Implementation

1/10

N/A

N/A

Ville de Laval

Guided Implementation

8/10

$47,500

9

Historic Royal Palaces

Guided Implementation

7/10

$3,480

9

Birla Management Centre Services Ltd.

Guided Implementation

1/10

N/A

N/A

Montgomery County Board of County Commissioners

Guided Implementation

9/10

N/A

N/A


Onsite Workshop: Implement Business Relationship Management

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Obtain Buy-In

The Purpose

Define the objectives of the BRM program, identify business and IT pain points, and then walk through the results of the CIO Business Vision diagnostic.

Key Benefits Achieved

Mutually agreed upon objectives between IT and the business for how BRM can add value to the organization.

Activities

Outputs

1.1

Define objectives of the BRM program.

  • List of objectives for the BRM program
1.2

Identify business pain points.

  • List of business pain points
1.3

Identify IT pain points.

  • List of IT pain points
1.4

Understand business satisfaction with IT using the CIO Business Vision diagnostic.

  • Summary of CIO Business Vision results

Module 2: Define the BRM Role

The Purpose

Understand how the BRM role operates at different levels of maturity and determine what best fits your organization. Refine BRM role descriptions to reflect that.

Key Benefits Achieved

A well-defined description of the BRM role that is customized to best fit the maturity of your organization. This will serve as an input into the next phase as well.

Activities

Outputs

2.1

Define components of the BRM role.

2.2

Define BRM maturity levels.

2.3

Define BRM candidate qualifications.

2.4

Refine BRM role descriptions.

  • BRM role descriptions

Module 3: Implement BRM

The Purpose

Customize the role of the BRM with respect to each department. Decide on how to measure the value of the BRM and how to communicate the benefit to business stakeholders.

Key Benefits Achieved

An engagement plan to ensure the BRM builds and maintains relationships with key stakeholders and a communication plan to obtain buy-in from business and IT leaders.

Activities

Outputs

3.1

Determine BRM reporting structure.

  • BRM reporting structure
3.2

Create BRM engagement plan.

  • BRM engagement plans
3.3

Gather feedback and measure value.

3.4

Create BRM communication plan.

  • BRM communication plan
3.5

Create a metrics tracking plan.

  • BRM metrics tracking plan
3.6

Create an action plan.

  • Action plan and next steps

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

Member Rating

8.7/10
Overall Impact

$15,878
Average $ Saved

15
Average Days Saved

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.

Read what our members are saying

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Try Our Guided Implementations

Get the help you need in this 3-phase advisory process. You'll receive 5 touchpoints with our researchers, all included in your membership.

Guided Implementation #1 - Obtain buy-in
  • Call #1 - Define the objectives of the BRM program and identify business and IT pain points
  • Call #2 - Walk through the results from the CIO Business Vision diagnostic

Guided Implementation #2 - Define the BRM role
  • Call #1 - Define components of the BRM role and the maturity levels
  • Call #2 - Determine member's BRM maturity level and walk through role descriptions

Guided Implementation #3 - Implement BRM
  • Call #1 - Walk through the different BRM reporting structures and create a BRM engagement and communication plan

Contributors

  • Joe Topinka, Chief Information Officer, SnapAV
  • Glen Notman, Associate Partner, Citihub
  • Julian Vinnels, IT Business Analyst, University of Exeter
  • Joseph Sgandurra, IT Service Management Consultant, Microsoft
  • 3 additional anonymous contributors
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