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Embrace Cashless in Your Casino

Prepare for the inevitable adoption and implementation of a virtual wallet.

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Contributors

  • BJ Bouscher, VP of IT, Firekeepers Casino and Hotel
  • Steve Reese, CIO, SUNS Legacy Partners, LLC
  • Sasha Purico, CTO, Philadelphia 76ers
  • Jeffrey Hoss, VP of Business Development, Everi
  • Christopher Justice, President, Global Payments Gaming Solutions
  • Sina Miri, Aristocrat Technologies Inc.
  • Michael Jungen, Aristocrat Technologies Inc.
  • Sanja Nedeljkovic, Aristocrat Technologies Inc.
  • Chris Cleveland, Product Manager, Aristocrat Technologies Inc.
  • Cath Burns, EVP of Customer Experience, Aristocrat Technologies Inc.
  • Jared Mayberry, SVP of Customer Experience, Aristocrat Technologies Inc.
  • Anthony Rabito, President, FABICash
  • Amber Allan, Systems Business Operations Manager, Konami
  • Joseph Dominquez, Systems Business Operations Executive, Konami
  • David Ledford, VP of IT, Cherokee Nation Entertainment
  • Tony Gawne, Director of IT, Chickasaw Nation
  • Michael Ratner, Director of Product Management – Systems Commercialization, IGT
  • Ted Keenan, VP of Product Management, Scientific Games
  • Your property is unable to offer a variety of payment options for guests.
  • Your organization's leadership has not yet bought into the idea of a cashless guest experience.
  • Your competitors for hospitality and entertainment dollars are already providing low-friction cashless payment options.
  • The gaming industry is not providing clarity around which cashless methods exist how they should be pursued in a legally acceptable way.

Our Advice

Critical Insight

  • The cashless casino is a necessary modernization initiative that can be realized when digital and mobile strategies intersect.
  • Properties need to prepare to offer virtual wallets or risk negative impacts to their operational efficiencies, guest expectations, revenue, and regulatory mandates.

Impact and Result

  • Identify the value of a cashless casino to your organization and communicate that value to gain leadership buy-in.
  • Ensure your organization has considered all the potential roadblocks to going cashless and identified possible solutions to overcoming them.
  • Select a cashless casino approach that will be well-received by the organization and your guests.

Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should embrace (or prepare to embrace) cashless virtual wallets at your casino. Review Info-Tech’s methodology and understand the four ways we can support you in completing this project.

1. Cashless Is Queen

Understand the benefits of cashless technology for your casino property and guests. Map how virtual wallets will impact guest and operational experiences.

2. Identifying and Overcoming Barriers to Cashless

Align with your key stakeholders to ensure operational staff and guests are educated to adopt and embrace cashless technology. Assess the impact of adopting virtual wallets on your property’s technological health and risk management.

3. Identifying Cashless Options and Vendors

Understand the role of casino management system providers and payment solution providers in enabling virtual gaming wallets, including the various options that are available through several vendors.

Guided Implementations

This guided implementation is a nine call advisory process.

Guided Implementation #1 - Prepare for Cashless

Call #1 - Discuss cashless casino and gain an understanding of where your organization is currently.
Call #2 - Create a Cashless Working Group.
Call #3 - Identify your cashless market segments.

Guided Implementation #2 - Identify and Overcome Barriers

Call #1 - Conduct a journey map and calculate the impact of ATM fees on your business.
Call #2 - Create an education plan and identify which market segments should be leveraged in a focus group.
Call #3 - Determine your current technology’s health, opportunities, and threats.
Call #4 - Actively consider new regulations and update your Risk Manual.

Guided Implementation #3 - Identify Cashless Options and Vendors

Call #1 - Determine which vendors your property will leverage for cashless technology.
Call #2 - Decide whether to move forward with cashless technology now or wait.
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