Marketing Management Suite Software Selection Guide Storyboard

Author(s): Yaz Palanichamy

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Use this storyboard to help define a specific process for managing the selection of a right-sized marketing management suite (MMS) platform. This storyboard includes the following key sections:

  • Understand Core MMS Features
  • Build the Business Case and Streamline Requirements
  • Discover the MMS Market Space and Prepare for Implementation

Exercising the appropriate selection and implementation rigor is a critical step in delivering concrete business value to sustain various marketing value chains across the organization.

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Marketing Management Suite Software Selection Guide

Streamline your organizational approach to selecting a right-sized marketing management platform.

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