Use this storyboard to help define a specific process for managing the selection of a right-sized marketing management suite (MMS) platform. This storyboard includes the following key sections:
- Understand Core MMS Features
- Build the Business Case and Streamline Requirements
- Discover the MMS Market Space and Prepare for Implementation
Exercising the appropriate selection and implementation rigor is a critical step in delivering concrete business value to sustain various marketing value chains across the organization.