Define Hospitality Data Requirements to Accelerate Transformation
Align data and amplify value to reimagine hospitality.
- Hospitality organizations often struggle with fragmented guest profiles and siloed data. This fragmentation prevents the creation of complete customer profiles and duplicate reservations across intermediaries.
- The reliance on legacy systems poses a significant challenge for real-time data processing. These outdated systems make it difficult to achieve data monetization and hyperpersonalization.
- There is often a lack of cross-functional collaboration, which hampers the alignment of data initiatives with business objectives, making it challenging to address data-related obstacles effectively.
Our Advice
Critical Insight
To revolutionize hospitality, organizations must stop treating data as a back-office function and start using it as a strategic engine for hyperpersonalized, monetized guest experiences. This requires redefining the purpose of data, aligning initiatives around a clear "why," and building connected, intelligent systems that continuously learn, adapt, and drive value.
Impact and Result
- Understand and validate your strategic goals, classify and map them to key business drivers, and identify the business capabilities and processes that support the realization of those goals.
- Highlight data-related outcomes and goals that fulfill the business objectives, then map these data initiatives to the strategic goals and prioritize them.
- Classify business data requirements and highlight existing data challenges. Discuss the next steps for the data strategy to enhance data maturity.
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What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
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Get the help you need in this 2-phase advisory process. You'll receive 8 touchpoints with our researchers, all included in your membership.
Guided Implementation 1: Define Your Data Requirementss
- Call 1: Define and prioritize strategic goals.
- Call 2: Map business drivers to goals.
- Call 3: Identify focused business capabilities and map them to drivers and goals.
- Call 4: Create and map data-related goals to fulfill business goals.
Guided Implementation 2: Conduct Your Data Discovery
- Call 1: Understand and classify data capability maturity.
- Call 2: Identify challenges through data mapping.
- Call 3: Map data capabilities and challenges to goals.
- Call 4: Discuss data strategy next steps.
Contributors
- Kailash Manohar, VP of Data Architecture and AI, Mohegan Gaming
- Eric Bowers, VP of Data Architecture and Innovation
- Dan Kornick, CIO, Loews Hotels
- Scott Nowakowski, VP, IT Strategic Applications, Loews Hotels
- Ganesh Bala, EVP, Chief Data & Analytics Officer, Wind Creek Hospitality