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This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...
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Create brand awareness campaign workflows, identify assets required throughout the journey, delivery methods, and data capture.
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Develop a compelling brand message and story.
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Find the right customer satisfaction metrics and definitions.
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Audit the content produced by your teams and external resources.
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Build and deliver on an effective tactical deployment plan.
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Analyze and document your competitive landscape, and assess your strengths, weaknesses, opportunities, and threats.
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By completing the Customer Advocacy Maturity Assessment Tool, you will gain insight into areas of strength and weakness, identify areas of improvement and where to focus...
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This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
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Outline your brand's writing principles, style, grammar, punctuation, and number rules.
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