Diagnose and Optimize Your Lead Gen Engine Storyboard

88% of marketing professionals are unsatisfied with their ability to convert leads, but poor lead conversion is just a symptom of a much larger problem with the lead gen...

Optimize Software Pricing in a Volatile Competitive Market Executive Brief

This Executive Brief will build your skills on how to price new products or adjust pricing for existing products. Disciplines made using our pricing methodology...

Get Started With Customer Advocacy – Executive Brief

This executive brief will help leaders of customer advocacy programs get started with developing a formalized pilot program that will demonstrate the value of customer...

Diagnose Brand Health to Improve Business Growth – Executive Brief

Provides guidance and tools to perform a brand diagnostic, measure performance, highlight areas for improvement, and make data-driven recommendation and decisions to fix...

Build a More Effective Go-to-Market Strategy – Phases 1-3

The Build a More Effective Go-to-Market Strategy Storyboard includes the Executive Brief to align your team on a shared GTM strategy vision, as well as Phases 1 - 3 that...

Create a Buyer Persona and Journey – Phases 1-3

Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase...

Optimize Lead Generation With Lead Scoring – Phase 2: Build and Test Your Lead Scoring Model

Scoring leads against your ideal customer profile and prospect engagement is an iterative process. This phase gives marketers a toolkit to build and test your lead...

Optimize Lead Generation With Lead Scoring – Phase 1: Drive an Aligned Vision for Lead Scoring

Lead scoring success starts with deep buyer knowledge. This phase aids marketers in identifying the key asset types that, when included within your lead generation...

Optimize Lead Generation With Lead Scoring – Phases 1-3

Lead scoring increases marketing ROI and sales productivity. This blueprint enables marketers to build their own scoring methodology and deliver better qualified leads to...

Optimize Lead Generation With Lead Scoring – Phase 3: Apply Your Model to Marketing Apps and Go Live With Better Qualified Leads

Applying lead scoring within your lead management software optimizes your lead generation engine. This phase calls for marketers to apply their model and begin delivering...
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