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Use this template to support your evaluation of vendors and their ERP products. Once complete, this template will provide vendors with scenarios that prompt them to...
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Despite the recent trends in B2B SaaS for product-led growth (PLG), many companies are failing in their PLG go-to-market strategy. Our research-based methodology gives...
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The pandemic and growing younger demographic have shifted the terrain of customer service delivery. Customer service management tools ensure organizations enhance...
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The pandemic and growing younger demographic have shifted the terrain of customer service delivery. Customer service management tools ensure organizations enhance...
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As multichannel events become the norm, budgets are under scrutiny, and economic uncertainty reigns, event marketers are under immense pressure to maximize event ROI....
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Brand localization is critical for companies to connect with their target audience and achieve growth in new markets. Companies that don't localize risk creating a...
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Marketers face immense pressure to create and refresh buyer-engaging content, often with limited staffing. While AI can help, it cannot replace human creativity and...
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Streamline your organizational approach to the selection of a right-sized marketing management suite (MMS) platform.
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Modern marketing management suite (MMS) platforms are imperative given today’s complex, multitiered, and often non-standardized marketing processes. Organizations must...
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Microsoft Dynamics 365 Finance & Operations is expensive, benefits can be difficult to quantify, and optimization can be difficult to navigate. Take a proactive approach...
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