Enterprise Applications - Blueprints

Identify the Customer Satisfaction Metrics That Matter

Getting a truly accurate picture of satisfaction levels among customers and where to focus efforts to improve satisfaction is challenging, and providers often find...
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Generative AI Use Cases for Marketing, Sales, and Customer Service

It is tempting for businesses to rush into using generative AI tools without fully understanding the benefits and drawbacks of the technology. This report will help you...

The AI Advantage for Smarter Marketing – A Primer

ChatGPT, a Large Language Model (LLM) that launched in late 2022, drew a lot of interest from marketers as it showed the potential of AI in a very practical way. You...
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