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It is tempting for businesses to rush into using generative AI tools without fully understanding the benefits and drawbacks of the technology. This report will help you...
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Getting a truly accurate picture of satisfaction levels among customers and where to focus efforts to improve satisfaction is challenging, and providers often find...
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In the quickly evolving AI landscape, marketing, sales, and customer success professionals encounter significant hurdles. While AI's availability and necessity grow, so...
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This blueprint aims to guide CMOs at every stage in their mission to become full participants in their company’s growth. It also provides them with the tools they need to...
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For small and medium-sized companies, it's essential to build a high-performance marketing team and align recruitment decisions with the company's specific needs. Having...
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This blueprint explores the importance of formulating and integrating the fundamental components of the brand essence into a well-crafted brand identity. It outlines...
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Tech startup CEOs should use metrics to guide decisions on operational improvements. However, many CEO entrepreneurs who come from other disciplines may not have settled...
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With a greater SOV, opportunity is turned into sales wins and a company can capture a great market share. Excess SOV (eSOV) for small companies is especially important as...
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Improve sales with CI research for battle cards. Analyze competitors, gather data efficiently, and track emerging market trends. Increase competitiveness, accelerate...
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This blueprint teaches marketers to identify and interview their valuable buyers and then collect the right data to optimize cadence and nurture sequences. Building the...
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