In recent years, core Web conferencing features have been commoditized by low-cost Web conferencing services. To continue to differentiate their products, vendors are creating specialized conferencing services and features targeted at a variety of enterprise use case scenarios, such as training and sales/marketing support.
This research note examines the top five Web conferencing products from Adobe, Cisco, Citrix, IBM, and Microsoft, and includes:
- An overview of the Web conferencing market.
- A discussion of core product functionality.
- A comparison of the leading Web conferencing vendors and products.
- Recommendations for selecting Web conferencing solutions.
Most organizations can benefit from the efficiency gains that Web conferencing can produce (e.g. travel cost reduction). However, organizations should consider Web conferencing as a key component of an effective collaboration strategy to improve customer communication, increase team effectiveness, and deliver interactive training.
