Ensuring the corporate Web site provides a consistent voice, experience, and message while enabling editorial control for content owners can be a challenge. Web governance provides the guidelines for the people, policies, and processes that will resolve ambiguity, manage short and long-term goals, and mitigate conflict within the enterprise.
This research note discusses the following topics:
- The need for Web governance in small enterprises.
- The 3 P's of effective Web governance – people, process, and policy.
- Recommendations on how IT can be an enabler rather than a gatekeeper.
Effective Web governance can help small enterprise IT leaders focus on issues that are critical to IT and avoid being dragged into content issues.
