Satisfaction in B2B IT Purchasing: The View of Software


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This report, the second in Indaba’s series on B2B Purchasing Satisfaction, aims to provide IT vendors and solution providers with insight into end customer across IT software. It examines and compares the sales and distribution mix across three technology categories (Personal Productivity, ERP, and CRM) and provides guidance on optimizing marketing/sales strategies to align with market dynamics.

Across three software technologies, this report examines the current:

  • Brand preference and customer satisfaction ratings across hardware.
  • Popularity of various distribution channels.
  • Popularity of various sales channels (e.g. online, in-person, over the phone, and others).


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