Please note that the content on this page is retired. This content is not maintained and may contain information or links that are out of date.

This report, the second in Indaba’s series on B2B Purchasing Satisfaction, aims to provide IT vendors and solution providers with insight into end customer across IT software. It examines and compares the sales and distribution mix across three technology categories (Personal Productivity, ERP, and CRM) and provides guidance on optimizing marketing/sales strategies to align with market dynamics.

Across three software technologies, this report examines the current:

  • Brand preference and customer satisfaction ratings across hardware.
  • Popularity of various distribution channels.
  • Popularity of various sales channels (e.g. online, in-person, over the phone, and others).


Related Content


Get Access

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.