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The Web 2.0 and the financial and capital markets seek to utilize the collective intelligence of the masses, so it is no surprise to see the growth of social networks geared towards financial management or investing.
The sheer size of some of the leading social networks makes them attractive targets for any business that relies on building relationships with large numbers of people. Business network pages on sites like Facebook and MySpace are becoming part of the main Web strategy for many of the major banks and financial institutions.
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