Tool

Search Engine Optimization (SEO) can attract new customers, reduce marketing costs, and help your organization gain a competitive edge. Use this tool to record your SEO strategy, capture and prioritize keywords, and evaluate the current state of...

Note

SEO can attract new customers, reduce marketing costs, and help your organization gain a competitive edge. But knowing how to implement it means wading through a sea of conflicting advice or paying big bucks to Internet marketing consultants...

Solution Set

Without an effective strategy, most of these business opportunities are lost, project planning is inefficient, and implementation becomes chaotic. Use this solution set to create a Web redesign strategy that prevents implementation pains and...

Enterprise collaboration is experiencing a resurgence in popularity, buoyed by many Web 2.0 trends. As a result, companies can expect traditional collaboration vendors to add more Web 2.0 features. However, usage of collaboration tools is...

Microsoft and Open Text are the Champions in the collaboration landscape due to their excellent features and high accessibility. SharePoint dominates the market, holding a 71% share of organizations surveyed with a platform. Open Text is a joy...

Integrating social media with e-mail marketing can be an inexpensive way to extend campaign reach. Small enterprises can improve campaign effectiveness by enabling recipients to share e-mails through social media channels to which they subscribe.

Integrating social media with e-mail marketing campaigns can extend campaign reach and improve click-through rates. Improve campaign effectiveness by enabling recipients to share e-mails through social media channels.

Integrating social media with e-mail marketing can extend campaign reach and improve click-through rates. For maximum success, publish e-mail campaigns to the company's own social media properties and enable recipients to share e-mails through...

Most small enterprises can take advantage of public social networking sites for valid business purposes. However, a lack of enterprise-class controls makes management of users virtually impossible. Assess valid business use cases and adopt...

Companies are exploiting public social networking sites for valid business purposes. However, a lack of enterprise-class controls makes management of users akin to herding cats. Adopt strong policies for business use of public social networks.

When enterprises discovered the efficiencies of Web 2.0, a new generation of collaboration emerged. These once disruptive technologies, which Info-Tech calls Collaboration 2.0, have shifted gears and are now ready to take on the demands of...

Online social networking is pervading small and mid-sized enterprises worldwide. Social networks provide enterprises with the ability to tap into talent and offer a multitude of online recruiting opportunities. Gear these powerful online tools...

IBM's Rational Software Division recently held its 2008 Software Development Conference. Key announcements included significant Jazz platform developments with Rational products and new collaboration tools supporting the entire application...

In-Depth Report

The influence of online social networking is presently pervading businesses in North America. While these powerful networking tools have many benefits to offer, ensure their authorized use is contained within the bounds of an employee's official...

There are several ways small enterprises can benefit from using Web conferencing services to conduct virtual meetings with both internal and external users. Learn from four case studies on organizations that are successfully leveraging Web...

There are several ways an organization can benefit from using Web conferencing services to collaborate in real-time with both internal and external users. Learn from four case studies on organizations that are successfully leveraging Web...

There are several ways an organization can benefit from using both external (public) and internal (private) social networks. Small enterprises in particular can leverage social networks for business purposes, such as marketing and sales.

There are several ways an organization can benefit from using both external (public) and internal (private) social networks. Analyze these four case studies to learn from organizations that are successfully leveraging social networks for...

SharePoint's native support for social technologies is limited. Microsoft's Community Kit is appropriate in certain situations but a partner offering may be required.

IBM recently announced its System x iDataPlex servers focused on large Web 2.0 data centers supporting thousand to tens of thousands of x86-based servers. IBM's iDataPlex offers some interesting new technology for large scale data centers. This...

The use of external, public social networks (e.g. Facebook, MySpace, LinkedIn, Friendster) within organizations for business purposes is increasing. Use this research note and associated policy template to set employee expectations and establish...

Template/Policy

The use of external social networks (e.g. Facebook, MySpace, LinkedIn) within organizations for business purposes is increasing. Use this policy template to set employee expectations and establish guidelines for appropriate use of these applications.

Customer interactions have become less transactional and more experiential, in part due to the growing acceptance by consumers of new content and collaboration technologies, loosely coupled as "Web 2.0." Organizations need to assess integration...

Due to the growing acceptance of new content and collaboration technologies, customer interactions have become less transactional and more experience-based. Organizations must assess the integration of these technologies, loosely coupled as "Web...

Tool

A wiki can become an integral collaboration and content creation tool for a small enterprise. Use this tool to determine if your organization is well suited for enterprise wiki adoption.

Tool

A business-oriented wiki can be a powerful collaboration and content solution for the enterprise. Use this tool to find out if your organization can benefit from an enterprise wiki and to determine the most suitable usage areas for your situation.

With the increasing complexity of software development in terms of Application Lifecycle Management (ALM), security, and globally distributed development, there is a need for better collaboration. Consider ALM 2.0 while staying well grounded...

Using wikis for workplace collaboration is an enticing idea. Putting that idea into practice is an entirely different matter. Analyze these five case studies to learn from enterprises that have successfully implemented wiki solutions.

Wikis are a solid alternative for workplace collaboration ? as long as enterprises implement them effectively. Examine these five case studies to learn from small organizations that have successfully integrated wiki solutions into their operations.

Wikis are no longer just a consumer technology. There are a growing number of business-oriented wiki solutions that address the needs of many small enterprises. Investigate the potential of enterprise wikis to determine if they can benefit your...