Applications - Research Notes

Selecting the Right Share of Voice Platform to Manage and Monitor Your Influence

This article helps you understand the impact of SOV on your company and why tracking it is essential. It also provides details on how to evaluate the available platforms.

Exploring Opportunities for Acceleration From the Office of the Auditor General of Canada's '2023 Report 7 – Modernizing Information Technology Systems'

We outline our point of view on the current state of modernization in the Canadian federal government and offer our latest playbook and frameworks to support GC leaders...

Info-Tech’s Tech Trends 2024: Insights for Product and Marketing

This article offers an overview of Info-Tech’s top tech trends in 2024 related to product marketing, exploring how customers will approach investments in AI, spatial...

Charting New Horizons: Navigating Economic Shifts With Evolving IT Budgets and Marketing With a Full-Funnel Strategy

The Annual CIO Surveys from 2023 and 2024 reveal a shift from stagnant IT budgets to stabilizing ones, with @78% reporting growth, highlighting marketing’s evolving role...

Conversational AI: The Future of Customer Experience, Sales, and Marketing

A novel method to interact with customers that is human-like, customizes experiences for many, and improves sales and marketing efficiency.

Prepare for Your First Jump Into AI for Marketing and Sales by Minimizing Risk

Should B2B technology companies change their timelines for the use of AI in marketing, sales, and customer success?

Proactive Brand Management

Discover and address brand weaknesses to boost B2B sales. Ensure website and social media consistency, enhance user experience, and maintain cohesive brand messaging for...

Custom Vendor Landscape: Subscription Management Solution

Subscription management solution offers the ability to manage customers' subscriptions and provide support throughout their lifecycle.

Custom Vendor Landscape: Client Portal Solution

The client portals come in three major types: B2B E-commerce platforms, B2B customer portals, and B2B partner portals.

Custom Vendor Landscape: CRM for Higher Education – Admissions

CRM solutions for higher education provide the ability to track the student experience from end-to-end. These platforms also typically provide augmented capabilities for...
Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019
GET HELP
Contact Us