The amount of money being spent on online advertising today is countable: it's in the area of $107B in the US alone. The amount of money being stolen or just completely wasted? It's at least in the $16B-$30B range for 2019, but we'll note at the outset: no one knows the exact number.
The Death of Ads
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Search Code: 90429
Published: December 11, 2019
Last Revised: December 11, 2019
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Mark Anderson
Research Fellow
Mark Anderson writes the most accurate predictive reports covering the computing and communication industries. His weekly Trends and Predictions posts cover must-have information for strategy development and business technology planning, and are followed by technology executives and investors worldwide including Bill Gates, Paul Jacobs, Michael Dell and more.
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