Interactive whiteboard technology has existed as an example of “future tech” in schools for nearly two decades. Once heralded for the revolutionary changes to pedagogy they were expected to bring, backed by massive sales – and even larger sales expectations – interactive whiteboard technology sales have rapidly declined as school-provided laptops and student-owned smart devices start to populate schools. Still, there are schoolboards across North America forging ahead with aging interactive whiteboard implementation plans. What can we learn from the slow and unceremonious decline of SMARTboard and its competitors? And how we can leverage that knowledge for future technology implementations?