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The Future of Casino-as-a-Platform

An industry strategic foresight trends report.

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  • Your operation is overly cautious with a low appetite for transformational disruption on the casino floor, risking being left behind as the rest of the industry progresses in this digital era.
  • Your operation has difficulty attracting new customer segments and struggles to offer a compelling product in the competitive gaming space.
  • Online gaming and sports betting have made your operation more vigilant, and therefore your objective is that when players come back to your property, they're not disappointed with what they see.
  • The effects of the pandemic are still apparent with your operation most notably dealing with a shortage of labor and skilled labor, as well as health and safety customer concerns.

Our Advice

Critical Insight

  • Transform your casino floor initiative into a casino-as-a-platform strategy by analyzing the six driving trends that embrace the elements of a digital ecosystem and an experience platform which, in turn, will create and enhance a seamless guest-centric experience.

Impact and Result

  • Identify: As a methodology, strategic foresight flows from the identification of signals to clustering the signals together to form trends and uncovering what is driving the trends to determine which strategic initiatives are most likely to lead to success on an industry-level.
  • Prioritize: Further customize the scores to your casino by tailoring the generalized weightings on an organization-specific level and determining the relevancy and timing to your operations. By doing so, your casino can determine which trend and technology to prioritize for your casino-as-a-platform initiative.
  • Align: After establishing what trend and technology to prioritize, establish its benefits that closely align and promote the success of your business’ goals.
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The Future of Casino-as-a-Platform Research & Tools

Start here – read the Executive Brief

Learn about the six key trends that will help transform your casino floor technology initiative into a casino-as-a-platform strategy.

1. Brick & Click

Learn about the Brick & Click trend and the drivers encouraging this technology on the casino floor.

2. Intangible Value Creation

Learn about the Intangible Value Creation trend and the drivers encouraging this technology on the casino floor.

4. Smart Pit

Learn about the Smart Pit trend and the drivers encouraging this technology on the casino floor.

5. Consumer Adaptive

Learn about the Consumer Adaptive trend and the drivers encouraging this technology on the casino floor.

6. Ready Player Z

Learn about the Ready Player Z trend and the drivers encouraging this technology on the casino floor.

7. Prioritization & Alignment

Funnel trends into technological opportunities by determining what technology your casino should prioritize and aligning its benefits to your business goals.

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Monica Pagtalunan

Larry Fretz


  • Bobby Soper, President & CEO, Sun G&H
  • David Croft, General Manager – Product Strategy, Star Sydney
  • John Acres, Founder, Acres Manufacturing
  • Lance Allen, VP of Table Games, Firekeepers Casino
  • Lance Young, EVP & General Manager, del Lago Resort & Casino
  • Tom Soukup, SVP & Chief Systems Product Officer, Konami Gaming Inc.
  • Thomas Castleberry, VP of CXS Strategic Initiatives, Aristocrat Technologies
  • 2 Anonymous Contributors
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