Professional service organizations face pressure to demonstrate AI value amid market and margin constraints yet struggle with feasibility, governance, and cultural resistance. Success depends on aligning AI use cases with business capability and maturity while managing costs and the threat to the traditional billing model. They also face other challenges, such as:
- Defining clear criteria and governance to avoid over investing in non-scalable initiatives and eroding confidence in overall AI adoption.
- Addressing the conflict with the traditional billing model plus cultural barriers such as adoption resistance.
- Selecting AI use cases with a clear link to profitability, utilization, or client satisfaction – ensuring that you are measuring outcomes, not just activity.
Our Advice
Critical Insight
- Professional service firms face a variety of obstacles in solving this problem, including lack of clarity on how AI will benefit their organization, governance gaps, and a mismatch between leadership ambition and overall firm readiness.
- Based on this, firms struggle to select and prioritize use cases, lack clarity on which metrics they should focus on impacting, and underestimate the cultural resistance to adoption.
Impact and Result
This research will enable professional service organizations to:
- Gain clarity on the most valuable and feasible AI use cases for their organization.
- Understand their current level of maturity from an AI-implementation perspective and opportunities for further refinement.
- Focus their AI initiatives on measurable improvements in efficiency, client value, and competitive positioning.