Empower Members Through Digital Engagement
Actively engage citizens and create meaningful interactions with a digital strategy.
Contributors
- George Wood, Director of ICT Applications, The Mohegan Tribe
- George McClellan, IT Director, Grand Traverse Band of Ottawa & Chippewa Indians
- Matthew Duchesne, Chief, Office of Native Affairs and Policy, Federal Communications Commission
- Jean Rice, Senior Program (Broadband) Specialist, US Department of Commerce's NTIA, Federal Communications Commission
- Bryan Schmidt, Pre-Sales Solution Architect, Arctic IT
- Ali Carden, Principal, eSolutions
- Alex, Royetta, Sonia, Radford – DIT Leadership, Navajo Nation
Your Challenge
- There is not a digital strategy currently in place that empowers and engages members.
- Citizens who are living off tribal lands or in rural areas are less connected with the nation.
- Your nation wishes to have its services and programs more accessible to its members.
Our Advice
Critical Insight
- A digital strategy does not remove in-person channels of interaction but rather provides more channels to suit the individual needs of your members.
- Your tribal nation’s digital strategy will leverage insight and feedback from internal and external stakeholders to ensure that you are adequately meeting the needs of community members.
- Tribal nations have lots of support when it comes to adopting digital, and embracing those resources will lead to greater long-term success.
Impact and Result
- Gain insight into what a digital strategy is and how it can be leveraged to stop disjointed and ad hoc digital adoption by the nation.
- Learn about what digital strategies have been implemented by other tribal nations and how those initiatives deliver value to the nation’s membership.
- Collaborate with the tribal nation to highlight how IT is a critical stakeholder that can proactively support the projects of the nation with a digital component.
Start here – read the Executive Brief
Read our concise Executive Brief to find out why your tribal nation should proactively implement a digital strategy, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.
1. Understand the Landscape
Identify how digital inclusivity is critical for a digital strategy, determine the context in which the digital strategy would be created, and journey map possible initiatives based on those with documented processes and IT capabilities.
2. Engage Stakeholders and Address Gaps
Solicit feedback from internal and external stakeholders to obtain buy-in for your digital strategy initiatives. Additionally, the gap analysis will determine which of the digital strategy domains your nation is prepared to adopt an initiative around.
Guided Implementations
This guided implementation is a six call advisory process.
Guided Implementation #1 - Understand the landscape
Call #1 - Scope the project and determine your tribal nation’s current digital divide.
Call #2 - Assess your tribal nation’s current situation.
Call #3 - Complete the reference architecture and journey maps.
Guided Implementation #2 - Engage stakeholders and address gaps
Call #1 - Get internal stakeholder input.
Call #2 - Plan to engage the community for feedback.
Call #3 - Conduct a gap analysis and prepare for digital strategy creation.
Book Your Workshop
Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
Module 1: Determine Connectivity and Context
The Purpose
- Ensure that there is strong digital inclusion among your membership so that the digital strategy initiatives can be used and successful.
- Create a digital strategy working group.
- Begin to determine the context in which the digital strategy will be created.
Key Benefits Achieved
- Assessed and addressed your nation’s digital divide
- Identified a group of committed individuals who can provide constant and constructive feedback throughout the digital strategy preparation process
- Determined a clear context for the strategy
Activities
Outputs
Identify your tribal nation’s digital divide.
- Membership connectivity
Create a formalized digital strategy working group.
- A digital strategy working group to leverage throughout the project preparation
Complete the IT SWOT analysis.
- Context of the strategy as it relates to IT
Complete the tribal nation SWOT analysis.
- Context of the strategy as it relates to the tribal nation
Module 2: Identify Key Value Streams and Capabilities
The Purpose
- Complete a PESTLE analysis.
- Create a customized Tribal Nation Reference Architecture.
Key Benefits Achieved
- Understanding of the external factors that will influence and impact your strategy
- A clearly defined reference architecture that provides insight how your tribal nation delivers value and which capabilities and processes can best support value generation
Activities
Outputs
Complete a PESTLE analysis.
- Context of external factors as they relate to your tribal nation
Customize the Tribal Nation Reference Architecture.
- Completed and customized Tribal Nation Reference Architecture that can inform ongoing decisions
Module 3: Map Customer Journeys
The Purpose
- Map the customer journey experience.
- Solicit feedback from internal stakeholders.
- Engage community members to gain their insight.
Key Benefits Achieved
- An understanding of how potential customers who will interact with the digital strategy initiative will be challenged or positively impacted by the experience
- Confirmation that the initiatives and challenges your working group has established are in alignment with other members of your nation
- Feedback from members within different communities of your nation
Activities
Outputs
Complete the journey mapping activity for each of the potentially impacted personas.
- Completed journey maps
Validate initiatives and challenges.
- A complete and validated list of potential initiatives and challenges based on internal stakeholder input
Prepare the community meeting agenda.
- Opportunity to receive feedback from your citizens to ensure the digital strategy will be successfully adopted
Module 4: Analyze the Gaps and Prepare to Create Initiatives
The Purpose
- This module is intended to ensure that your tribal nation is prepared to move forward with initiatives within the digital strategy domains.
Key Benefits Achieved
- Active consideration of what is needed for digital strategy initiatives for each of the domains and guidance on which domains to pursue.
Activities
Outputs
Analyze the digital strategy gaps.
- Direction on which of the digital strategy domains your tribal nation is most prepared create and implement initiatives around