- There is not a digital strategy currently in place that empowers and engages members.
- Citizens who are living off tribal lands or in rural areas are less connected with the nation.
- Your nation wishes to have its services and programs more accessible to its members.
Our Advice
Critical Insight
- A digital strategy does not remove in-person channels of interaction but rather provides more channels to suit the individual needs of your members.
- Your tribal nation’s digital strategy will leverage insight and feedback from internal and external stakeholders to ensure that you are adequately meeting the needs of community members.
- Tribal nations have lots of support when it comes to adopting digital, and embracing those resources will lead to greater long-term success.
Impact and Result
- Gain insight into what a digital strategy is and how it can be leveraged to stop disjointed and ad hoc digital adoption by the nation.
- Learn about what digital strategies have been implemented by other tribal nations and how those initiatives deliver value to the nation’s membership.
- Collaborate with the tribal nation to highlight how IT is a critical stakeholder that can proactively support the projects of the nation with a digital component.
Workshop: Empower Members Through Digital Engagement
Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
Module 1: Determine Connectivity and Context
The Purpose
- Ensure that there is strong digital inclusion among your membership so that the digital strategy initiatives can be used and successful.
- Create a digital strategy working group.
- Begin to determine the context in which the digital strategy will be created.
Key Benefits Achieved
- Assessed and addressed your nation’s digital divide
- Identified a group of committed individuals who can provide constant and constructive feedback throughout the digital strategy preparation process
- Determined a clear context for the strategy
Activities
Outputs
Identify your tribal nation’s digital divide.
- Membership connectivity
Create a formalized digital strategy working group.
- A digital strategy working group to leverage throughout the project preparation
Complete the IT SWOT analysis.
- Context of the strategy as it relates to IT
Complete the tribal nation SWOT analysis.
- Context of the strategy as it relates to the tribal nation
Module 2: Identify Key Value Streams and Capabilities
The Purpose
- Complete a PESTLE analysis.
- Create a customized Tribal Nation Reference Architecture.
Key Benefits Achieved
- Understanding of the external factors that will influence and impact your strategy
- A clearly defined reference architecture that provides insight how your tribal nation delivers value and which capabilities and processes can best support value generation
Activities
Outputs
Complete a PESTLE analysis.
- Context of external factors as they relate to your tribal nation
Customize the Tribal Nation Reference Architecture.
- Completed and customized Tribal Nation Reference Architecture that can inform ongoing decisions
Module 3: Map Customer Journeys
The Purpose
- Map the customer journey experience.
- Solicit feedback from internal stakeholders.
- Engage community members to gain their insight.
Key Benefits Achieved
- An understanding of how potential customers who will interact with the digital strategy initiative will be challenged or positively impacted by the experience
- Confirmation that the initiatives and challenges your working group has established are in alignment with other members of your nation
- Feedback from members within different communities of your nation
Activities
Outputs
Complete the journey mapping activity for each of the potentially impacted personas.
- Completed journey maps
Validate initiatives and challenges.
- A complete and validated list of potential initiatives and challenges based on internal stakeholder input
Prepare the community meeting agenda.
- Opportunity to receive feedback from your citizens to ensure the digital strategy will be successfully adopted
Module 4: Analyze the Gaps and Prepare to Create Initiatives
The Purpose
- This module is intended to ensure that your tribal nation is prepared to move forward with initiatives within the digital strategy domains.
Key Benefits Achieved
- Active consideration of what is needed for digital strategy initiatives for each of the domains and guidance on which domains to pursue.
Activities
Outputs
Analyze the digital strategy gaps.
- Direction on which of the digital strategy domains your tribal nation is most prepared create and implement initiatives around