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Create Data Strategies for the Small Enterprise

Harness the power of data and drive the business to success.

  • Effective data management requires a cross-functional approach that engages both the business and IT.
  • Despite the growing focus on data, many organizations struggle to develop an effective strategy for managing their data assets.
  • Effective data management is more than just a technical solution. It requires a change in culture from the business and investments in resourcing, technology, and process.

Our Advice

Critical Insight

  • Data management is not one size fits all. Cut through the noise related to data management and create a strategy and process that is right for the organization.
  • Take a data-oriented approach. Maintain a focus on data throughout a project’s planning, delivery, and evaluation stages.

Impact and Result

  • Use this blueprint to develop, document, and prioritize the steps involved in building the data strategy.

Create Data Strategies for the Small Enterprise Research & Tools

Create data strategies for the small enterprise

Read our concise Executive Brief to find out why you should create data strategies. Review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

1. Foster a data culture

Inform the business about the importance of data.

2. Conduct stakeholder interviews

Increase IT’s understanding of the business’ challenges and opportunities.

3. Organize and present findings

Present a prioritized list of data strategies to stakeholders.

Member Testimonials

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.




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Te Runanga o Ngai Tahu

Guided Implementation




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About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Speak With An Analyst

Get the help you need in this 3-phase advisory process. You'll receive 8 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: Discuss project success factors during a scoping call.
  • Call 1: Review Info-Tech’s applications practice and its services.
  • Call 2: Review the blueprint’s structure, outputs, and content.
  • Call 3: Discuss the data culture in the business.

Guided Implementation 2: Discuss necessary inputs for data strategies.
  • Call 1: Review SWOT results.
  • Call 2: Review interview notes.
  • Call 3: Identify any pressing topics.

Guided Implementation 3: Review identified strategies.
  • Call 1: Review prioritized data strategies.
  • Call 2: Discuss how they will be presented to the business.


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