Product Market Opportunity Sizing Workbook

Author(s): Jeff Golterman

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The Product Market Opportunity Sizing Workbook provides marketers a way to capture the dimensions of your currently penetrated market, then enables you to size your serviceable obtainable market (SOM), serviceable available market (SAM) and total available market (TAM).

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Build a More Effective Go-to-Market Strategy

Maximize Go-to-Market success through deeper market and buyer understanding, competitive differentiation, and launch team readiness that delivers target revenues.

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