Optimize Software Pricing in a Volatile Competitive Market Executive Brief

Author(s): Joanne Correia

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Use this deck to define a specific process for pricing software. The deck includes the following sections:

  • Executive Summary
  • What Is an Optimized Price Strategy?
  • Challenges to Pricing Software
  • Key Considerations
  • Case Study
  • Benefits and Who Should Care About Optimized Pricing
  • SoftwareReviews' Methodology for Optimizing Your Pricing Strategy

Optimize your pricing strategy program by defining a central, high-level guide to describe goals, responsibilities, and the process that will underlie product pricing against customer view of value and competitive and economic pressures.

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Optimize Software Pricing in a Volatile Competitive Market

Leading SaaS product managers align pricing strategy to company financial goals and refresh the customer price/value equation to avoid leaving revenues uncaptured.

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