Modern websites have shifted from being consumption-driven to more emotional- and feature-driven, increasing the importance of user experience (UX). However, organizations are paying too much attention to the user interface (UI), which is only the surface of a UX-focused website. Look beyond the aesthetics and content layout in your website design to effectively enhance your website's overall UX.
This research will help you:
- Define the business objectives and obtain a deep understanding of the needs and behaviors of your end users.
- Design a website that users will find valuable and emotionally engaging.
