Microsoft: From Enterprise to Consumer to Enterprise

Author(s): Mark Anderson

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Usually, when we do a deep dive on a company, its strategy, and its prospects, we refer to lots of numbers; after all, that's how the score is kept. But in Microsoft's case, it is almost uniquely not about the numbers, even when the numbers are terrific, or poor. Microsoft's story is, ironically enough, analog, not digital.

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mark anderson

Mark Anderson

Research Fellow

Mark Anderson writes the most accurate predictive reports covering the computing and communication industries. His weekly Trends and Predictions posts cover must-have information for strategy development and business technology planning, and are followed by technology executives and investors worldwide including Bill Gates, Paul Jacobs, Michael Dell and more.

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