Ideation will fill your reservoir with ideas. Prototyping will filter them until only the most valuable and feasible remain. You should experiment with ideas rapidly to validate the need for each idea and demonstrate that the solution has potential value. A prototype allows your user or customer to experience your idea before you have built it, and gives you enough evidence to turn a concept into a real project.

Use the activities in this phase to:

  • Understand the purpose and outcomes of prototyping.
  • Map the journey the user will follow when interacting with the idea, and document the assumptions that need to be tested through prototyping.
  • Understand hypothesis testing and common prototyping approaches.
  • Select the testing environment and solicit user feedback.
  • Determine whether you require another iteration of prototyping.
  • Decide when you are ready to formally pitch the idea to the steering committee.

By the end of this phase you will have gained sufficient confidence in your ideas to make the case for full or pilot deployment.

Also In

Kick-Start IT-Led Business Innovation

Innovate now – formalize later! Digital transformation won't wait.

Related Content


Get Access

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.
Visit our COVID-19 Resource Center and our Cost Management Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019