From the very beginning, Facebook users WERE the product. The fact that humans strive for, and enjoy and benefit from, community, is nothing but an accidental by-product to selling users. Originally, those being sold were the hot girls at Harvard, followed by the guys who lusted after them. Today, every Facebook user has a target painted on his or her forehead.
Who's the Product? Five Related Trends
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Mark Anderson
Research Fellow
Mark Anderson writes the most accurate predictive reports covering the computing and communication industries. His weekly Trends and Predictions posts cover must-have information for strategy development and business technology planning, and are followed by technology executives and investors worldwide including Bill Gates, Paul Jacobs, Michael Dell and more.
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