Who's the Product? Five Related Trends


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From the very beginning, Facebook users WERE the product. The fact that humans strive for, and enjoy and benefit from, community, is nothing but an accidental by-product to selling users. Originally, those being sold were the hot girls at Harvard, followed by the guys who lusted after them. Today, every Facebook user has a target painted on his or her forehead.

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Search Code: 50152
Published: December 2, 2011
Last Revised: December 2, 2011

Mark Anderson

Research Fellow

Mark Anderson, Info-Tech Research Fellow and CEO of Strategic News Service™, writes the most accurate predictive reports covering the computing and communications industries. This weekly newsletter covers must-have information for strategy development and business technology planning.

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