Vendor Landscape Storyboard: Mobile Gaming Platforms

Author(s): Timothy Hickernell, Victoria Moore


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Mobile devices have been used for far more than just phone calls for a long time now. Entertainment is chief among the many purposes they serve, so it can only be expected that gaming wouldn’t take long to find its way onto the platform. The mobile platform represents a lot of opportunities for casinos. It is a way to strengthen the casino brand, to stay in touch with existing patrons, to reach out to new users, and penetrate different demographics. While promising, developing a mobile casino app is a difficult and foreign endeavor for many operators; it is an initiative for which most will want a strong, experienced partner.

Use this research to:

  • Understand current capabilities of mobile gaming platforms and evaluate offerings for best fit with the business.
  • Understand the state of the market and its future direction.
  • Use scenario analysis to shortlist vendors.

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