Social Media Service Selection Tool

Author(s): Timothy Hickernell, Ben Dickie, Amanda Robinson

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The Social Media Service Selection Tool is designed to help organizations determine the most appropriate social media services for their business needs. Based on your answers to a series of questions about your organization, the tool will evaluate your business specifications against the capabilities of each service to determine which services are best suited for your needs.

You will be asked to provide specific evaluation criteria, such as:

  • The goals your organization wishes to achieve with a social media program
  • A basic profile of your customers
  • Department involvement with the planned or current social media program

Use this tool in conjunction with the Optimize Social Media Strategy by Service storyboard.

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